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In this episode of The Painter's Circle, host Tas dives into a live coaching session addressing common pain points faced by painting business owners. Tas emphasizes the critical distinction between intrinsic value and perceived value in sales proposals and quotes. He highlights the importance of scheduling and ensuring that painting businesses are operating at their full capacity to meet revenue targets. With actionable tips and expert strategies, Tas aims to help listeners scale their operations, increase profitability, and achieve greater time freedom.

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Timestamps:

00:00:00 - Introduction

00:01:03 - Live Coaching Call Introduction

00:01:25 - Craig's Business Overview

00:02:07 - Craig's Desired Outcomes

00:02:39 - Pain Point 1: Not Hitting Revenue Targets

00:03:01 - Misconception: Sales vs. Revenue

00:03:55 - Understanding Revenue as Output

00:05:05 - Scheduling and Capacity Issues

00:06:06 - Performance Problems in Painting Teams

00:07:06 - Identifying Scheduling Problems

00:08:00 - Common Issues in 2025

00:09:03 - Fixing Scheduling Problems

00:09:45 - Pain Point 2: Team Performance

00:10:09 - Setting Clear Targets for Teams

00:11:03 - Communicating Budget Hours

00:12:10 - Tracking Actual Hours

00:13:24 - Feedback and Improvement

00:14:28 - Pain Point 3: Sales and Conversion Issues

00:15:10 - Intrinsic Value vs. Perceived Value

00:16:04 - Asking the Right Questions in Sales

00:17:08 - Service-Oriented Sales Approach

00:18:01 - Convincing vs. Persuasion

00:19:07 - Avoiding Assumptions in Sales

00:20:00 - Active Listening in Sales