In this episode of the Back for More Podcast, Amy is joined by Cinch’s own Chief Revenue Officer, Stan James, and together they pull back the curtain on what’s really happening when brands lean on endless promotions. (Hint: It often means eroding margins, losing loyalty, and creating a race to the bottom.)

Stan shares direct examples, from his barrage of quick lube coupons and pizza ads to that time hearing aid offers started appearing the moment he turned 50 (targeting, right?). But the bigger issue? Most brands send the SAME offer to everyone—no nuance, no personalization, just a one-size-fits-no-one approach. It’s the classic spray-and-pray.

Here’s what you’ll learn in this episode:

• Why relying on blanket discounts kills brand value and sabotages loyalty.
• Real-life pitfalls, like sending oil change offers to Tesla owners (yep, it happens).
• How fragmented data and disconnected systems make tracking results nearly impossible.
• The science of “coupon sensitivity”—discover who actually needs a deal, and who’s coming back anyway.
• How transforming your data strategy unlocks the power to send the right offer, at the right time, to the right customer.
• A gym that nails it (Stan’s favorite brand!) with personal check-ins, tailored upsells, and actual delight. Also: Starbucks writing hearts and “favorite!” on cups—details matter!
• Ways smart brands clean up their data, deduplicate records (sometimes 50% of them!), and regain trust so they can finally measure what works.

New to the channel?

👍 Like this video if you’ve ever been stuck in the coupon trap (we’ve all been there).

💬 Drop a comment below—what’s the best (or worst) promotion you’ve received?

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Resources Mentioned:

► Learn more about The Loyalty Lab: https://content.cinch.io/

► Discover how Cinch brings your data to life: https://cinch.io/

Connect with us:

► LinkedIn: / cinchplatform