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This episode gets into the work of keeping great people—and helping them thrive. Rachel Anevski has led HR and Business Development inside firms, advised dozens more and co-authored Accounting for Times: Evolve or Dissolve. She and Rob dig into the parts of firm life we talk about a lot but don’t always fix.

We’ll cover:

• Why “transformation” is real—but the people side lags
• Internships that market your firm (and what breaks them)
• Micro-learning as a blueprint for faster, better onboarding
• Writing the pitch for CPAs to choose your firm, not just clients
• Transformational and ethical leadership that builds followership
• Remote/hybrid realities and keeping people connected
• Wellness beyond fruit bowls—redesigning work to cut burnout
• The tech shift: are we accounting firms, tech firms, or both?
• Billable hours, project management, and using fractional talent smarter

Retention isn’t one initiative. It’s how you hire, teach, lead, and structure the work. Rachel offers clear, doable changes firms can start this quarter.