In this new episode of Marketing Your Brand, Peggy Worrell dives into the messy truth behind AI’s impact on marketing, and why most businesses are getting it wrong.

From brand fatigue and legal risks to the illusion of automation, Peggy breaks down what’s actually working in the AI space and what could quietly sabotage your credibility. She shares real-world ad fails (yes, even Coca-Cola and Volvo), the rise of template fatigue, and why trust, not speed, is the currency that matters most.

If you’re a business owner wondering how to use AI without losing your brand’s soul, this episode is your wake-up call.

Growing your business and want expert guidance (without the price tag of an agency)? Check out our DIY workshops. You’ll learn how to apply the right marketing strategies for your business and take it to the next level: https://mybworkshops.com.au/

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Timestamps:

00:00:00 - Introduction

00:01:26 - The Uncertainty of AI's Future

00:02:29 - AI as a Tool, Not a Replacement

00:03:45 - The Rise of AI-Generated Content

00:05:12 - The Importance of Strategy in AI Use

00:08:00 - Real-Life AI Ad Fails

00:09:26 - Coca-Cola's AI Christmas Ad Disaster

00:10:10 - Volvo's AI Ad Misstep

00:12:09 - Lessons from Big Brand Failures

00:13:14 - The Need for Human Oversight

00:14:30 - The Risks of Relying on AI

00:23:09 - What Works in the AI Realm

00:24:03 - Survival Checklist for Smart Business Owners

00:27:59 - The Future of AI and Brand Integrity