AI Music Promotion: Is a $250 Spotify Ad Campaign Worth It?
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With AI, we can generate music at an unprecedented scale, creating an ocean of new content. But this flood of creation leads to a new, critical problem: discoverability. How do you ensure your AI-generated tracks are heard by the right people, instead of sitting at zero streams. This episode dives into one of the most direct solutions: Spotify Ad Studio. We break down the real costs, the strategies you can employ with a small budget, and what you can realistically expect from your first advertising campaign. Learn how to turn your creations into connections. Case Study: Imagine you've generated a beautiful ambient AI album perfect for studying. The pain point is that it's completely unknown. This episode shows how a targeted, modest ad budget can put your music directly into the ears of people already listening to 'Deep Focus' playlists or similar artists, turning passive creation into active promotion. Key Takeaways: 1. What is the absolute minimum budget to start a Spotify ad campaign. 2. How does the 'Cost Per Mille' (CPM) model actually work for musicians. 3. Beyond age and location, what are the most powerful targeting options in Ad Studio. 4. Can you really target the fans of another specific artist to find your audience. 5. What does a 'successful' small-budget campaign look like if not viral fame. 6. How can ad data help you find your true audience for future releases. 7. Is running ads more effective than just pitching to playlist curators. Follow my YouTube: https://www.youtube.com/@chenran818 or listen to my music on Apple music, Spotify or other platforms: https://ffm.bio/chenran818
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