E184: How Casper Hit $100M in Year One: The Untold Startup Playbook
Manage episode 493523554 series 3670460
Highlights:
- How Casper hit $100M revenue in its first year
- Building a brand consumers want to talk about
- What it takes to lead through hypergrowth
- Lessons from taking a company public right before COVID
- Why he believes DTC was just the beginning of a bigger thesis
- What the “electron economy” means and why it matters
- Why Montauk Climate is vertically integrated across venture, credit, and incubation
- How Philip evaluates early-stage founders—and what makes a good bet
- Why portfolio construction is the most underrated concept in venture
-- Guest Bio: Philip Krim is the founder of Montauk Climate and the former co-founder and CEO of Casper. Under his leadership, Casper became one of the most iconic DTC brands in the world, reaching $100M in revenue in its first year and going public in 2020. After exiting Casper, Philip launched Montauk Climate, a platform focused on building and investing in the “electron economy,” with a mix of venture incubation, growth investing, and credit strategies. He is also an active early-stage investor, with early bets in Ramp, MasterClass, and Relativity Space.
Our Podcast now receives more than 300,000 downloads a month. Are you interested in sponsoring an episode? Please email David Weisburd at [email protected].
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-- Stay Connected: X / Twitter: David Weisburd: @dweisburd
LinkedIn: David Weisburd: https://www.linkedin.com/in/dweisburd/ Philip Krim: https://www.linkedin.com/in/philip-krim/
Links: Montauk Climate: https://www.montaukclimate.com/
-- Questions or topics you want us to discuss on How I Invest? Email us at [email protected].
(0:00) Episode preview (11:12) Hiring for new skills and functions (16:50) Organizational design for startups (19:42) Task structuring for scalability (20:56) Adapting core beliefs while maintaining credibility (22:21) Data-driven decisions versus gut instincts (23:02) Skills needed for founding a company (26:19) Venture vs. public investors' perspectives (31:09) Introduction to Montauk Climate and its strategy (34:47) Role of credit in energy transition (37:21) Electron economy and incubated companies (50:42) Investment approach for private allocators (53:08) Exploring the electron economy (54:35) Traits of successful early-stage founders (57:16) Predicting investment success challenges (59:35) Portfolio construction in venture capital (1:00:13) Closing remarks185 episodes