Customer satisfaction isn’t just good business — it’s a core driver of company value when you eventually exit. In this episode, Joe Curry breaks down how loyal, engaged clients make your business more transferable, why buyers rely on data (not assumptions), and what simple systems you can put in place today to increase your valuation.

Resources

· Learn more about The Value Builder System and its eight key drivers of company value

· Explore Joe’s Previous Business & Exit Planning Simplified Podcast Episodes on the 8 Key Drivers of Business Value

• Ep 10: How Clean Financials Boost Business Value and Improve Exit Terms
• Ep 11: Boosting Your Company’s Valuation: Strategies for Highlighting Growth Potential
• Ep 12: Reducing Dependency Risk to Maximize Business Value and Attract Buyers
• Ep 13: The Valuation Teeter Totter: How Working Capital Impacts What Your Business Is Worth
• Ep 14: The Power of Predictability: Why Recurring Revenue Drives Higher Business Valuation
• Ep 15: Monopoly Control: How to Carve Out a Niche So Strong You Can Set the Price

ABOUT JOE CURRY

Joe Curry is the host of Business and Exit Planning Simplified Podcast, and the Your Retirement Planning Simplified Podcast and the owner and lead financial planner at Matthews + Associates in Peterborough, Ontario. A Certified Financial Planner and Certified Exit Planning Advisor, Joe is passionate about helping business owners maximize value, plan successful exits, and find purpose beyond their business. His mission is to ensure clients retire with confidence—financially secure and personally fulfilled.

You can reach out to Joe through:

LinkedIn: https://www.linkedin.com/in/curryjoe/

Website: https://matthewsandassociates.ca/business-owners/

Website: https://www.retirementplanningsimplified.ca/

ABOUT BUSINESS & EXIT PLANNING SIMPLIFIED

The Business and Exit Planning Simplified podcast offers clear, actionable guidance to help business owners maximize value, plan successful exits, and achieve financial freedom. Hosted by Joe Curry, a Certified Financial Planner and Certified Exit Planning Advisor, each episode delivers expert insights, real-life case studies, and practical strategies tailored for service-based entrepreneurs approaching retirement. The podcast empowers listeners to transition with clarity, confidence, and a renewed sense of purpose.

DISCLAIMER

Opinions expressed are those of Joseph Curry, a registrant of Aligned Capital Partners Inc. (ACPI), and may not necessarily be those of ACPI. This video is for informational purposes only and not intended to be personalized investment advice. The views expressed are opinions of Joseph Curry and may not necessarily be those of ACPI. Content is prepared for general circulation and information contained does not constitute an offer or solicitation to buy or sell any investment fund, security or other product or service.