))
Social Media Content Strategy That Converts - From Random posts to Strategic Sales Content
Manage episode 500457354 series 3669708
In this mini training, I reveal why your ideal customers are scrolling past your content and share my Content Trust Bridge Framework - the strategic approach to creating content that actually converts followers into paying customers.
What You'll Learn:
- Why random content keeps you invisible to your ideal customers
- The 3 fatal mistakes keeping your perfect customers from seeing you as THE solution
- My Content Trust Bridge Framework using Inspirational, Educational, and Authority content
- The exact content mix that builds trust and drives sales (30/40/30 formula)
- How to strategically use going live, stories, and talking head videos
- Platform-specific strategies for maximum impact
Key Takeaways:
The Random Content Problem
- Most entrepreneurs post whatever they feel like posting that day
- Different content types serve different purposes in the buying journey
- Your ideal customer needs to go through a specific trust journey before buying
The Content Trust Bridge Framework
Step 1: INSPIRATIONAL Content (30% - The Visibility Stone)
- Purpose: Get attention, build connection, show personality
- Answers: "Do I like this person? Do they inspire me?"
- Formats: Story shares, mindset moments, transformation stories
Step 2: EDUCATIONAL Content (40% - The Connection Stone)
- Purpose: Establish expertise, provide value, build trust
- Answers: "Does this person know what they're talking about?"
- Formats: Teaching sessions, frameworks, how-to content
Step 3: AUTHORITY Content (30% - The Trust Stone)
- Purpose: Prove you get results, show social proof
- Answers: "Has this person actually gotten results? Will this work for me?"
- Formats: Client wins, testimonials, behind-the-scenes process
Platform Strategy
- Instagram Stories: Perfect for all three content types
- Going Live: Best for education and authority content
- Talking Head Videos/Reels: Great for inspiration and education
Action Steps:
- Audit your last 10 posts - what percentage are inspirational vs educational vs authority?
- Plan your next week using the 30/40/30 content split
- Choose one format you've been avoiding and commit to trying it this week
Resources Mentioned:
- Free 5-Day Sold Out Content Challenge
- VIP Experience with daily coaching + content audits
- Private 1:1 calls (first 5 VIPs only)
Join the Challenge:
Ready to stop random posting and start creating content that converts? Join my free 5-Day Sold Out Content Challenge starting Monday. VIP spots include daily coaching and content audits - first 5 get private 1:1 calls!
Resources:
Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales.
Ready for high-touch coaching from a unicorn who actually gets the B2C space?
DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast.
✨ Apply to the Catalyst Queen Mastermind ✨
🔥 Want support stepping into your power & selling your offer with confidence?
Join the next round of the Sold Out Offers Challenge here
Connect with Trish:
🎧 Loved this episode?
Here’s how to show the love:
✨ Tap Subscribe so you never miss a weekly drop
✨ Leave a review (it helps this unicorn podcast reach more queens like you!)
✨ Screenshot and share it to your IG stories — tag me @iamtrishware so I can celebrate you back
Produced and edited by Vaden Podcast Services
And as always—
That’s your cosmic slap on the ass, babe. Action takers are money makers. You’re the magic. Don’t forget it
13 episodes
Share
