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17: From Online to IRL: Fall Craft Show Experience
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In this episode, Kathleen opens up about her recent craft show experience – from the nerve-wracking prep to the unexpected lessons learned when taking her online embroidery business into the real world.
What You'll Hear:
- The decision to apply for her first craft show and why it felt so scary
- Behind-the-scenes prep work (spoiler: lots of spreadsheets and Target runs)
- Real moments from show day – both magical and challenging
- How in-person selling differs from online business
- Unexpected lessons about pricing, authenticity, and customer connection
- Encouragement for anyone considering their first craft show
Key Takeaways:
- Start small with local markets to learn the ropes
- Authenticity trumps perfection in displays and interactions
- In-person selling provides unique feedback and validation
- The emotional aspect of sharing your creative work face-to-face
- How craft shows can inform and improve your online presence
More from Artsy Lyons
- Free hand embroidery starter checklist
- Free hand embroidery workshop — from newbie to stitch pro in 30 minutes!
- Free 15-stitch guide and embroidery pattern collection
- Follow me on Instagram: @artsylyons
18 episodes
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