In this episode, Joe Carson speaks with George Kamide about the evolving landscape of cybersecurity, emphasizing the importance of community building, branding, and effective communication. They discuss how cybersecurity is no longer just an IT issue but a societal one, and how understanding user experience is crucial for success. The conversation also highlights the role of podcasts in educating the cybersecurity community and the challenges of building meaningful connections in a digital world.

Takeaways

• Cybersecurity is a societal problem, not just an IT issue.
• Branding is essential for standing out in a crowded market.
• Understanding user experience is critical for product success.
• Podcasts can provide valuable education and insights in cybersecurity.
• Building communities takes time and effort without immediate ROI.
• Effective communication is key to conveying value propositions.
• Listening to customers is more important than broadcasting solutions.
• Time is the most valuable resource we have.
• Engagement on social media should be curated and positive.
• Building relationships requires giving before asking.

00:00 Introduction to Cybersecurity and Community Building

02:25 The Importance of Branding in Cybersecurity

08:54 User Experience and Customer Understanding

19:36 The Role of Podcasts in Cybersecurity Education

22:42 Building Communities and Navigating Social Media