Ever feel like the marketing strategies that once filled your caseload just aren’t cutting it anymore? You’re not alone. In this episode, I share my personal story from 2025—how I realized my own marketing systems needed a serious refresh and what I did about it. Whether you’re brand new to private practice or a seasoned therapist, staying flexible and connected to your business is non-negotiable right now.

We’ll dive into why the market has changed, why your clients’ expectations have evolved, and why that Psychology Today profile or “good enough” website might not be pulling its weight anymore. Most importantly, you’ll hear how getting scrappy—moving faster, testing, tweaking, and not waiting until things feel perfect—can help you regain momentum and confidence in your marketing.

Here’s what you’ll learn in this episode:

1️⃣ Why relying on outdated marketing strategies can quietly stall your private practice—and how to spot when it’s happening to you.

2️⃣ What “getting scrappy” really looks like in your marketing (spoiler: it’s not about being sloppy—it’s about staying connected and moving forward).

3️⃣ How cultivating a flexible, evolving relationship with your marketing helps you fill your caseload in today’s more discerning, competitive client market.

Resources & Links Mentioned:

• Confident Copy: walkerstrategyco.com/cc
• The Walker Strategy Co website: walkerstrategyco.com
• Join the Confident Copy waitlist: walkerstrategyco.com/waitlist

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by me—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.