Today, we're diving into a powerful yet often overlooked truth: your marketing is only as effective as it is authentic. You can have the perfect profile or all the right keywords, but if it doesn’t sound like you—the real, attuned, grounded version of you that shows up in the therapy room—then it’s not going to connect with the clients you’re most aligned to serve.

This episode is all about getting radically clear on what your practice is and what it is not. That kind of clarity doesn’t just make your marketing easier—it makes it more magnetic, more effective, and more energizing to sustain. You’ll walk away with a deceptively simple challenge that can instantly sharpen your message and start attracting better-fit clients.

Here’s what you’ll learn in this episode:

1️⃣ Why showing up in your marketing like you show up in the therapy room is the key to attracting aligned, full-fee clients

2️⃣ The quiet but costly consequences of vague, safe-sounding marketing—and how to fix it

3️⃣ A powerful “what my practice is / isn’t” list-making exercise that becomes a compass for every marketing decision you make

Resources & Links Mentioned:

• Listen to Episode 9 (Marketing Self-Audit): walkerstrategyco.com/show-notes/9
• The Walker Strategy Co website: walkerstrategyco.com
• Confident Copy: walkerstrategyco.com/cc
• Follow on Instagram: @walkerstrategyco
• Join the Get Booked Out Facebook group: facebook.com/groups/getbookedout

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.