Most integrators are great at what they do but terrible at telling anyone about it.

In this episode, communications strategist Salvatore di Muccio joins Paul to talk about why small and family run businesses need to stop waiting for recognition and start making noise. From the difference between branding and personal identity, to the real value of PR, to why doing great work quietly isn’t enough, this episode breaks down marketing into clear, honest terms. Whether you’re a one-person operation or running multiple crews, there’s something here for anyone ready to grow their profile — and their pipeline.

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