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In this episode of Promotions Playbook, Will and Pascal dive into how branded merchandise can be used not just for awareness, but to actively drive sales, customer retention, and community building. From coffee shops offering reusable mugs that double as loyalty cards, to gyms using welcome boxes with referral-driven merch, to festivals turning t-shirts into VIP access and food discounts—this conversation is packed with practical, creative ways businesses can leverage promotional products.

Whether you’re running a café, fitness studio, e-commerce brand, or local event, you’ll learn how to turn merch into measurable ROI, increase average order value, clear inventory smartly, and transform customers into brand ambassadors.

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Timestamps:

00:00:00 - Introduction

00:01:06 - Coffee shops: reusable mugs for retention

00:02:32 - Beyond loyalty cards: QR codes + discounts

00:03:36 - Trackability, email capture & cross-promos

00:04:27 - Welcome boxes for gyms & subscriptions

00:06:38 - Cross-collabs: shops, gyms & local partners

00:07:36 - Mid-roll promo: Promopunks catalog

00:07:55 - Thank-you boxes: agencies & service upsells

00:09:25 - Events: merch upsell + VIP perks

00:11:20 - Retail/e-comm: limited-edition merch for stock

00:12:40 - Merch as a complementary product