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Scale Your Business With Data Episode

Nick White Reveals How Data Strategy Transforms Business Decision-Making

The episode 1 of Scale Your Business with Data, Graeme Crawford speaks with Nick White, a data strategy leader with over 20 years of experience transforming how organizations leverage their information assets. Nick shares his expertise on bridging the gap between collecting data and making it useful for decision-making, the challenges of KPI alignment in corporate environments, and how AI implementation is reshaping the data landscape. Drawing from his experience at Nike where he revolutionized their approach to KPI management, Nick offers practical insights on how businesses can move beyond simply visualizing data to driving meaningful outcomes.

Chapters:

• 00:00 - Understanding AI and User Experience
• 02:06 - Understanding the Gap in Data Utilization
• 10:38 - Navigating Corporate KPIs and Job Security
• 17:05 - The Journey to Understanding Technology and Career Growth
• 27:27 - The Evolution of Nike's Identity
• 30:58 - The Evolution of Design Thinking in Marketing
• 39:25 - The Impact of AI on Data Governance
• 42:47 - Understanding AI's Predictive Nature: Beyond Hallucinations
• 53:40 - Transitioning to a New Chapter: From Data Consulting to Psychotherapy

This episode is about: data strategy, decision intelligence, AI implementation, data governance, data visualization, business analytics, key performance indicators, data-driven decision making, data engineering, user experience design, data quality, machine learning applications, storytelling with data, corporate data management, data insights, AI and business, scalable data solutions, human-centered design, data chaos to insights, data transformation strategies