Many founders know video would help their business… yet still avoid making it. Whether it's fear, uncertainty, perfectionism, or simply not knowing where to begin, video often feels harder than it should.

In this episode of Creating the Curve, Anna Bravington is joined by Juma Bannister, Executive Creative Director of Relate Studios, who breaks down the real reason people don't make video - and it's not a lack of ideas. As Juma explains, "Saying things publicly makes us feel vulnerable," and that vulnerability, not technique, is what stops most professionals from ever pressing record.

Together they explore the fears and misconceptions that hold founders back: worrying about how they look or sound, believing they need perfect gear, or feeling unsure what to say. Juma shares a grounded, practical approach to building confidence, consistency, and skill - including how to create 12 months of video content without the overwhelm.

Listeners will learn:

• Why video resistance is often emotional, not technical

• How to make video feel easier by reducing friction

• Why perfection is the enemy of progress

• How practice and systems build confidence

• How to use tools like Descript and ChatGPT to streamline the process

This episode is for any founder who knows video could grow their business but hasn't yet found the courage or the structure to get started. By the end, video feels far less intimidating and far more achievable.

Find out more about Creating the Curve or join our community here: https://creatingthecurve.co.uk

To connect with Juma, find him on LinkedIn: https://www.linkedin.com/in/jumabannister/ or via his website: https://jumabannister.com/