))
How To Mix Business With Pleasure - Gary Mullins
Manage episode 484131271 series 3661662
Gary Mullins joins ‘Not Another Business Podcast with Toby Goodman’ to talk music, motors, and making memorable experiences for high-end clients.
Gary’s a gigging musician turned events entrepreneur and a key player in the Ferrari Owners Club.
We discuss how he bridges two luxury worlds to create standout opportunities for clients and how he has built genuine authority without relying on vanity metrics.
If you’re looking to turn creative work into high-value relationships—and grow your business without compromising your brand—this episode shows you how.
Game Plan Talking Points:
• Gary’s Business and Unique Selling Proposition
• Podcasting as a Business Tool and Authority Building
• The Creation and Impact of ‘Narrow Podcasting’
• Wearing Multiple Hats: Music, Cars, and Self-Promotion
• Defining and Serving Different Audiences
• Community Building within the Ferrari Owners Club
• Building Relationships and Attracting High-Profile Guests
• Linking Luxury Markets: Cars, Watches, and Event Experiences
• Structuring Content for Community Engagement
• Marketing Positioning and Brand Story
• Community Data and CRM Tactics
• Best Practices for Maintaining Relationships
• Launching New Businesses and Qualifying Opportunities
Time-stamps:
00:00 When to Write Before Podcasting?
05:18 Writing My Book on Podcasting
07:55 From Book to Global Recognition
10:44 Balancing Business and Music Careers
14:01 Environment's Role in Communication
18:41 Cultivating Motorsport Networking Events
21:49 Buying Feelings, Not Products
25:47 Exclusive Access for Executive Experiences
28:31 Subtle Luxury and Class Appreciation
32:16 Ferrari Podcast Audience Survey
36:24 Ferrari Enthusiast's Lifestyle Insights
40:47 Qualifying New Business Opportunities
42:42 Evaluating Meaningful Revenue Paths
46:30 Community Leadership: Being a Guide
49:34 Luxury Appeals to Discerning Tastes
Guest Deets:
Find Gary Mullins Here: https://www.garymullins.co.uk/
Connect with Garry on LinkedIn: https://www.linkedin.com/in/garywmullins/
Never miss an episode:
Here are three ways I can help you with your business:
👀 Watch ‘Get Clients with Your Podcast’ when you join my email list
6 episodes
Share
