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Want to attract top-producing agents without cheesy sales pitches or endless follow-ups? In this episode, Frank Garay and Carl White bring on Jon Tober, who shares his wildly effective "Book Club Strategy" that's quietly delivering major results in his pipeline.

Jon breaks down how a small, curated group of qualified real estate agents—meeting weekly to discuss real-world business books—is becoming a powerful referral engine. He walks through the full playbook: how he invites agents, what books he uses, how he leads the sessions, and how the club naturally drives deeper connections and referrals.

Best part? It costs next to nothing.

Whether you're a new loan officer or a seasoned pro, this episode will spark new ideas to attract serious agents, grow referral volume, and differentiate yourself in today's market. You'll also hear Carl and Frank brainstorm how to scale this strategy and pair it with Zoom for maximum reach.