On today’s Breakfast Club, Chris Johnstone broke down why schema markup is the missing link between your website and AI referrals. AI doesn’t “see” your site the way people do—it reads the code. Schema tells AI exactly who you are, the loan products you specialize in, and why you’re the expert in your market.

Chris explained how every blog post and piece of content should include schema, so Google and AI can tie that content back to you as the authority. Done right, this positions you to get referrals directly from AI tools like ChatGPT, Grok, and Gemini—something many loan officers are already seeing produce funded deals.

Want help getting this set up on your own site? Visit http://loanofficerbrand.com to learn more.

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