Are healthcare brands missing the mark?

Most organizations market like they’re the hero—but in today’s hyper-competitive healthcare space, that narrative is no longer enough. In this episode, Bethany Cranfield and Prentice Howe of Door No. 3 dive deep into why challenger healthcare brands must pivot their messaging—from self-centered to patient-centered—to achieve growth and measurable ROI.

What if your marketing strategy isn’t broken—but your message is?

This conversation breaks down how forward-thinking marketing leaders at Baylor Scott & White Health transformed storytelling, improved patient outcomes, and stopped talking about themselves. If you’re a healthcare finance executive or strategy leader looking to make your organization’s marketing actually matter, this is your wake-up call.

Ready to Transform Your Brand’s Impact?

Don’t just advertise—articulate.Subscribe now and turn marketing into a strategic lever, not a cost center.

Drop your thoughts in the comments. How has your organization embraced challenger thinking?

Links:

Asbel Montes LinkedIn - https://www.linkedin.com/in/asbel-montes-31027634

Solutions Group Services:

LinkedIn - https://www.linkedin.com/company/solutionsgroupservices

Instagram - https://www.instagram.com/solution_sgroup/

Facebook - https://www.facebook.com/solutionsgroupservices

Website - ​​https://www.solutionsgroup.com/

Bethany Cranfield LinkedIn - https://www.linkedin.com/in/bethany-cranfield-a60738111/

Prentice Howe LinkedIn - https://www.linkedin.com/in/prentice-howe-54163b4/

Door No. 3:

Website - https://www.dn3austin.com/