In this insightful episode of Financial Behavior Thought Leaders, host Dr. Mary Bell Carlson welcomes Christine Moriarty, CFP®, the founder of MoneyPeace and one of Financial Behavior Keynote Group’s exclusive speakers, to the podcast. Christine is renowned for her extensive expertise in personal finance, entrepreneurship, and the intricacies of business transactions.

The conversation takes you deep into her journey—from her early days teaching as a child, to building her own niche business focused on entrepreneurs, and ultimately, becoming a leading voice in client-centered financial planning. Together, Mary and Christine explore the pivotal role financial advisors play long before the “for sale” sign goes up on a business, as highlighted in Christine’s keynote.

Throughout the episode, Christine shares stories from her decades-long career, illustrating why values-based, holistic financial planning is critical. She opens up about the importance of aligning money habits with life aspirations, why business owners need to plan early for their eventual exit, and how advisors can forge deeper connections and trust with clients by being present for the big—and small—moments. The conversation is full of practical wisdom for financial professionals, event planners, and entrepreneurs alike, offering a behind-the-scenes look at how Christine’s authentic, approachable style makes her a sought-after keynote speaker.

About Christine Moriarty, CFP®

Christine has coached and guided thousands of individuals and business owners to create financial peace of mind over the past 25 years. An award-winning Certified Financial Planner®, author, and speaker, Christine combines her deep financial expertise with compassion and inner wisdom to guide people in becoming aware of the intersection of emotions, behavior, and money. Often referred to as the “cash counselor” or “financial therapist” by her clients, Christine’s holistic approach to financial management leads to improved money relationships and quality of life.

Key Takeaways:

1. Start With the End in Mind—Business Exits Begin Early:
2. Christine emphasizes that successful business sales begin not when an owner decides to sell, but when the business is first created. Advisors should encourage clients to think about exit strategies from the outset, helping structure businesses for maximum value and smoother transitions down the line.
3. Values-Based Planning Drives Action:
4. Rather than relying solely on checklists or standard questionnaires, Christine’s approach centers on deep conversations about a client’s personal and family goals. By helping clients connect money decisions directly to what matters most to them—whether it’s travel, flexibility, or family—advisors can inspire more meaningful action and commitment to financial plans.
5. Advisors as “Quarterbacks” of the Business Transition Team:
6. Financial professionals are uniquely positioned to quarterback the many moving pieces that come with selling a business. From coordinating accountants and attorneys to planning for charitable giving or legacy wishes, proactive advisors help clients navigate complexity, minimize surprises, and maximize outcomes.
7. Money Peace Is More Than a Number—It’s About Quality of Life:
8. Christine’s own journey from Boston to Vermont is a living demonstration of her philosophy: financial plans should support the life you truly want. She encourages clients (and advisors themselves) to use money as a tool to create fulfillment, not just accumulate wealth or chase external definitions of success.
9. Listening and Transparency Build Trust and Referrals:
10. By fostering an environment where clients feel comfortable sharing their real stories—including setbacks, fears, and dreams—Christine has cultivated strong, lasting relationships and earned significant referrals. Advisors who embrace the human side of finance ultimately help clients achieve “money peace”—a sense of calm and confidence in their financial lives.