Keith Scandone is the Co-founder and CEO of O3 World, an interactive and digital product agency that combines business intelligence, human-centered design, and integrated technology to deliver strategies and digital solutions for enterprise clients. He co-founded O3 World in 2005 and has steered its growth as a strategic partner for clients such as Comcast, Thomson Reuters, and Five Below. Keith also leads O3’s Ventures initiative, which accelerates the growth of digital products through investment, advisory support, and design strategy.

How can an agency evolve while staying true to its strengths and delivering long-term value in a competitive, fast-changing market? According to Keith Scandone, the key is knowing where you excel and building deep, authentic client relationships. He shares how focusing on specialization, fostering complementary partnerships, and embracing innovation while staying grounded in business realities has helped O3 World grow sustainably. Host Tyler Lane and Keith explore why narrowing capabilities beats being “full service,” how trust fuels enterprise partnerships, and the role of in-person connections in strengthening client bonds. Keith also discusses strategies for balancing experimentation with sustainability in the AI era.