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143. How to Use Neuromarketing to Tell Brand Stories That Stick
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.
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How to Use Neuromarketing to Tell Brand Stories That Stick
Most stories don’t sell. They don’t even get remembered. They vanish. In this episode of the Master Your Business Podcast, I show you how to flip that script and engineer brand stories that actually stick using neuromarketing storytelling.
You’ll discover why some content disappears into the noise while others create unforgettable imprints in your client’s mind. We’re talking about harnessing the brain’s chemicals… cortisol to grab attention, oxytocin to build trust, and dopamine to spark anticipation. This is the science behind stories that move people and make them buy.
If you’ve been pouring energy into content marketing, LinkedIn posts, or small business visibility strategies and wondering why it’s not landing, this episode is for you.
🔥 Highlights of this episode:
- (00:24) Why forgettable stories are killing your visibility in business
- (01:03) The hidden link between memory and marketing for service-based businesses
- (03:51) Step one, disrupt and define… why most brand stories fail at the very first line
- (05:13) Relate and resonate, how scars (not shiny wins) build trust with your audience
- (06:55) How to arouse anticipation and build curiosity loops that keep people hooked
- (09:30) Magnify the moment with sensory storytelling that clients never forget
- (11:53) Amplify the tension, why stakes sell better than stats
- (13:51) Trigger surprise and flip what your audience thinks they know
- (14:53) Illuminate the path, giving your clients the roadmap they crave
- (16:08) Proof beats promise, why you need social proof baked into your story
- (18:10) How to embed the memory and create your own rallying cry that lasts
Whether you’re a coach, consultant, or professional service provider, this episode will show you exactly how to engineer stories that stick with your audience.
If you want more impact, more authority, and more clients without burnout, this is your playbook.
👀 Download the free DRAMATISE Story Builder Template here: 👉 https://www.deirdremartin.ie/dramatisestorybuilder
🎧 Mentioned Episodes:
👉 Episode 121: How to Write a Brand Message That Attracts High-Paying Clients
About Deirdre Martin:
I’m Deirdre Martin, a triple-certified, award-winning, international best-selling author and podcast host who supports coaches, consultants, and professional service providers to make their first million in business.
Remember to:
Follow The Master Your Business Podcast
Connect with Deirdre on LinkedIn
The Master Your Business Podcast Show Notes
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“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
Education in your ears.”
#PersonalBranding #ServiceBasedBusiness #BusinessGrowthStrategy #LinkedInMarketing #PositioningStrategy #StandOutOnline #VisibilityStrategy #MasterYourBusinessPodcast
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