The Truth About Amazon's Business Model and Supplements: "Amazon is there to make money. They really don't care about anything else except for making money getting the cheapest product at the cheapest price. And selling it to you to make money." Drake Kellas, NutriDyn

I’m thrilled to be joined once again by Drake Kellas from NutriDyn for part two of our discussion on supplements—specifically, how they can fill in the gaps for ultimate health and longevity.

This time, Drake and I talk about the increasingly confusing world of supplements. We talk about why not all supplements are created equal, the hidden downsides of buying from big box stores or online platforms like Amazon, and why using high-quality, research-backed supplements really matters if you want to reach your health goals.

I also pull back the curtain on what’s going on in the industry—from sourcing and storage issues that can affect a supplement’s potency, to how some bargain products might actually cost you more in the long run. Drake and I discuss why those of us working in gyms, healthcare, or wellness should consider white-labeling trustworthy supplements for our clients—not only to support their progress, but to help our own businesses thrive.

If you’ve felt overwhelmed by all the advice (and misinformation) about supplements out there, or you’re a fitness or wellness professional wondering how to better serve your clients, this episode is full of real talk and useful tips.

So join us as we set the record straight and help you make healthier, more informed decisions for yourself—and your business!

Key Moments

00:00 Probiotic Storage and Quality Concerns

06:16 "White Labeling Supplements for Retention"

10:32 "Age Management vs. Anti-Aging"

12:15 Luxury vs. Economy Car Differences

16:31 "White Label Supplement Solutions"

Here are my top 3 takeaways:

Sourcing Matters: Where your supplements come from can make or break their effectiveness. Storage conditions (like non-climate-controlled warehouses) and short-dated or expired stock from online retailers can seriously impact a supplement’s quality and safety.

All-in-One Programs = Results: For gym owners, healthcare practitioners, and wellness entrepreneurs, integrating reputable, white-label supplements into your program helps clients get REAL results—and boosts retention. It positions you as the expert, not Dr. Google.

Educate & Stand Behind Your Recommendations: Not all trainers or front desk staff realize that cheaper alternatives aren’t truly comparable. Ongoing team education ensures your clients understand why quality supplements matter—and helps them see you as a trustworthy expert.

If you enjoyed today’s discussion, please leave a review and share the podcast with your network. For more resources and tools to grow your business, visit us at Evolt 360 or follow us on Instagram, Facebook, and YouTube.

Until next time, stay inspired, stay informed, and let’s keep working together to make the world a healthier place!

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Presented by your host, Sharon Polsky, from Evolt 360.

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