Summary

In this episode of After Hours Buzz, host Grace Urwin sits down with Colin Van Exel, founder of Accelerated Sales Solutions and a veteran sales leader with decades of experience guiding Fortune 500 companies and SMBs. Together, they explore The Buyer’s Journey, discussing how businesses can move prospects from awareness to advocacy while building trust and driving sustainable growth.

Colin explains the common pitfalls companies face when trying to scale, why asking the right discovery questions matters, and how to create a revenue engine that delivers consistent results. He also shares his perspective on leadership, strategy, and the tools that help teams perform at their best.

In this conversation, Colin dives into:

• Defining the five stages of the Buyer’s Journey and why they matter
• How to spot bottlenecks and inefficiencies in your sales funnel
• The role of servant leadership in building trust and effective teams
• Essential tools, KPIs, and metrics for scaling sales
• Why understanding customer problems is the key to consistent growth

00:00

Introduction and Personal Insights

05:22

Ty Temel's Marketing Journey

10:57

Lessons from Google Ads Experience

17:37

Google Ads Strategies and Metrics

21:46

Industry Insights and Best Practices

26:17

Optimizing Campaigns for Cost Efficiency

30:07

Patience in Google Ads Management

31:56

Essential Tracking for Google Ads

33:44

Avoiding Common Pitfalls in Google Ads

35:28

Navigating Google Ads Campaign Structures

39:57

Strategies for Local vs. National Campaigns

43:47

Top Tips for Successful Google Ads

46:42

The Importance of CRM in Marketing

48:36

Future Trends in Google Ads