In this episode, I chat with content strategist and former VA Expansion Mastermind client Bree, about how to shift your content from “just blending in” to standing out and calling in the right-fit clients. Bree is a content strategist and mentor for service providers ready to elevate their messaging and attract aligned, premium clients. After starting as a virtual assistant, she now helps others step into their next level of business with strategy-led, personality-packed content that converts

In this episode we dive into what personality-driven content really looks like (hint: it’s not oversharing or being fake relatable), and how Bree made intentional changes to her messaging that elevated her brand, filtered out misaligned clients, and led to more consistent leads.

Whether you're early in business or refining your brand to attract premium clients, this episode gives you tangible content tips you can start using today.

What You’ll Learn:

• The biggest mistake most service providers make when creating content early on
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• Why “same as everyone else” content doesn’t convert (and what to do instead)
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• What personality-driven content actually means—and how to create it in your voice
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• How Breanna used content strategy to shift her offers and attract better-fit clients
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• Bree’s #1 tip if you’re ready to shift your messaging starting today

👉 Follow Breanna on Instagram: @everydaydigital for content creation tips, advice and personality ;)

👉 Click here to find out more about Bree's Instagram Strategy Audit

Pssst… We are currently launching our VA Expansion Mastermind. The high-level mastermind for established VAs, social media managers, creatives and online service providers. This is a 6 month container to scale your business beyond booked and busy, giving you the freedom you’ve always wanted.. With the right strategy, systems, and the kind of support that gets you moving.

You can find out more about the Mastermind here

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

Virtually Free is the go-to podcast for virtual assistants, online service providers, and digital entrepreneurs who want to build profitable, flexible businesses that support their lives—not consume them.

Hosted by VA coach and business mentor Ashlee Thomas, each episode is filled with real talk, practical strategies, and mindset shifts to help you scale sustainably, ditch the hustle mentality, and grow with ease.

New episodes released weekly. Subscribe wherever you listen to podcasts!