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Engineering to Marketing: Jayashree Rajan on Data-Driven Marketing Strategies
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This week on Attribution Nation, we’re joined by Jayashree Rajan, CMO at Nexla, whose journey from engineering to marketing is anything but typical.
Jayashree sits down with Drew Smith to talk about what engineering taught her about modern marketing and why understanding loss analysis, attribution models, and buying committees is critical for today’s growth leaders. They dive into how early-stage companies can build a solid marketing infrastructure and why sales alignment and data-driven decisions aren’t optional…they’re survival strategies.
If you're navigating the messy middle of startup marketing or just trying to get your funnel to behave, this episode is for you.
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