Annie Lifsted is the Marketing Coordinator at We Crush Events, a full-service event planning and production company specializing in bespoke corporate events. A seasoned corporate event planner, Annie brings creativity and meticulous attention to detail to every project. Since joining the company as an event assistant and social media manager in 2023, her commitment to delivering memorable experiences has contributed significantly to the We Crush Events’ reputation for excellence.

Corporate events often risk falling into a predictable pattern — generic venues, uninspired themes, and marketing that lacks personality. But in an increasingly competitive market, standing out isn’t optional; it’s essential. How do you turn traditional, buttoned-up business events into memorable brand-building experiences that actually connect people?

Annie Lifsted, a marketing coordinator with a background in entertainment and social media, shares how she brings energy and authenticity into event marketing. Annie emphasizes the power of short-form video, encourages companies to reflect their internal culture externally, and stresses the importance of personalizing every proposal to align with a client’s brand voice. From stalking LinkedIn profiles for tone to incorporating humor into pitch decks, she offers actionable ways to keep things fresh and client-focused — without sacrificing professionalism.

In this episode of In Great Company, Danielle Thieret interviews Annie Lifsted, Marketing Coordinator at We Crush Events, about how to inject personality and creativity into corporate event marketing. Annie also discusses using video to boost social engagement, crafting standout proposals through brand research, and the power of humor in building connections.