In this episode of Built for This: Stories of a Maverick, host Jenna Bayuk speaks with Vikram Rajan, marketing strategist and co-founder of phoneBlogger.net and Videosocials.net. Vikram shares how his early passion for tech and storytelling laid the groundwork for building community-driven platforms that empower professionals to show up authentically online.

He discusses the power of video for trust building, how AI is changing content marketing, and why helping clients find their voice is more important than optimizing for algorithms. Vikram also discusses the creation of VideoSocials as a peer-based video creation club and how it's become a space for accountability, creativity, and growth.

Through his practical systems, community-building strategies, and personal insights, Vikram inspires anyone from lawyers to creatives to stop waiting for perfection and just start showing up.

Key Takeaways:

• Start before you're ready: Action creates clarity, don't wait for perfection.
• Community over algorithms: Marketing works better when it's built on human connection.
• AI is a tool, not a substitute: Technology supports creativity, not replaces it.
• Voice builds visibility: Finding your voice leads to authentic and sustainable marketing.
• Small audience, big impact: You don’t need millions, just meaningful relationships.

Noteworthy Quotes:

• “Jump into the pool. You're not going to drown in this kind of video pool.” – Vikram Rajan
• “You're not wrong, you're just not out there yet.” – Vikram Rajan
• “People want to know who they’re working with. Your personality is your brand.” – Vikram Rajan
• “It’s not about content, it’s about relationships.” – Vikram Rajan
• “If you build it, they won’t necessarily come. You have to bring them in.” – Vikram Rajan

Key Timestamps:

00:00 – Intro: Vikram’s background and early roots in tech and writing

04:45 – From Family to Founder: Working with his father and finding a niche

08:19 – Launching phoneBlogger.net: A new way to publish for professionals

09:31 – Creating VideoSocials: Peer-driven content creation with community

15:12 – Helping Clients Find Their Voice: Tools and frameworks that work

21:14 – AI vs. Authenticity: Where tech fits into human storytelling

26:34 – Adapting with VIP: Podcasting and short-form content for busy pros

37:17 – Future Tools: Avatars, digital twins, and real connection

37:00 – Democratizing Content: Leveling the field for underrepresented voices

40:40 – Debunking Myths: The truth behind content visibility and reach

43:49 – Rapid Fire: Creativity hacks, content formats, and why Vikram is “built for this”

FOLLOW OUR GUEST VIKRAM RAJAN ON:

• LinkedIn: https://www.linkedin.com/in/vikramrajan
• Facebook: https://www.facebook.com/vikram
• X: https://x.com/vikramrajan
• X Videosocials.net: https://x.com/Videosocials1
• LinkedIn phoneBlogger.net: https://www.linkedin.com/company/phoneblogger.net/

• LinkedIn: https://www.linkedin.com/in/jennabayuk/
• Website: https://kinshipkollective.com/
• Instagram: https://www.instagram.com/jenna_bayuk/
• Email: [email protected]

• Website: https://kinshipkollective.com/
• LinkedIn: https://www.linkedin.com/company/kinshipconsulting/
• X: https://x.com/JBayuk
• Tiktok: https://www.tiktok.com/@builtforthispodcast?
• Instagram: https://www.instagram.com/kinship.consult
• Facebook: https://www.facebook.com/kinshipconsult