In this episode of Behind the Workflow powered by Northflow, hosts Simona Costantini and Taly Melo sit down with Greg Wasserman, Head of Relationships at RSS.com, to uncover what really drives successful podcasts – and it’s not downloads, it’s relationships.

Greg has appeared on more than 100 shows, giving him a front-row seat into what works (and what doesn’t) when it comes to podcast workflows, guest onboarding, and monetization. Together, they explore the systems that keep podcasts running smoothly, from guest booking and prep forms to content repurposing and programmatic ads.

You’ll learn:

• Why relationships are the #1 growth strategy for podcasters
• The biggest workflow mistakes guests and hosts make
• How to create a 5-star guest onboarding experience
• The truth about programmatic ads and monetizing through RSS.com
• Why strategy and systems separate great podcasts from forgotten ones

We talk about:

• 00:00 The truth about smooth vs. messy podcast workflows
• 01:00 Meet Greg Wasserman, Head of Relationships at RSS.com
• 03:00 From media sales to mastering podcast relationships
• 05:00 Beyond ads and sponsors: new ways to monetize podcasts
• 07:30 How agencies can help podcasters make more money
• 10:00 Building authentic relationships that drive growth
• 13:00 The most common guest onboarding mistakes
• 16:00 What makes a 5-star guest experience
• 20:00 Why strategy and systems separate great shows from forgettable ones
• 28:00 The right way to handle guest communication and tech hiccups
• 41:00 Programmatic ads explained: how to monetize smarter
• 48:00 Key takeaways: workflows, relationships, and strategy that win

• Website: https://rss.com/
• LinkedIn: https://www.linkedin.com/in/gregwasserman/

• Instagram: https://www.instagram.com/gonorthflow
• YouTube: https://www.youtube.com/@gonorthflow
• LinkedIn: https://www.linkedin.com/company/northflow
• X: https://x.com/goNorthflow
• Website: https://northflow.io/