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The Spotify Pitch Formula Every Indie Artist Needs to Know – With Sam Friske
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Tired of pitch forms, playlist chaos, and all the backend stuff that takes time away from making music? In this game-changing episode, Tzayla talks with Sam Friske, founder of the music tech startup Cadence I.O., about how artists and teams can streamline their marketing—and write Spotify pitches that actually work. Whether you’re DIY or building a label of your own, this episode is packed with tools, insight, and clarity you didn’t know you needed.
Key Takeaways:
- Stop wasting time: Cadence I.O. simplifies the entire pitching process—one form, all platforms.
- How to write a great Spotify pitch:
- Start with a heartfelt artist quote or what the song means to you.
- Then brag—mention tours, features, syncs, anything that shows momentum.
- Keep it tight, compelling, and personal.
- Each DSP wants something slightly different: Cadence translates your pitch to fit what Spotify, Amazon, Tidal, SoundCloud, and others want.
- Don’t do it all alone: Build systems that support your creativity instead of draining it.
- Pitching isn’t just about placement: It also feeds the algorithm and helps your music reach the right listeners—even if it doesn’t land on a playlist.
Resources & Links:
- Cadence I.O. — The tool for pitching smarter, not harder: cadenceio.com
- Contact Sam: [email protected]
- Follow Sam on Instagram: @samgfriske
- LinkedIn: Sam Friske on LinkedIn
More from Tzayla:
- Music, blog, podcast, & more: tzayla.com
- Instagram: @tzayla.official
You don’t need to do everything. You just need the right tools, the right people, and the courage to stay authentic.
Adventure sounds like THIS
Thanks for listening and Keep Dreaming Big!
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