S5:E22

In this episode of Small Biz Stories, host Dr. LL is joined by Justin Abrams, a Business & Strategy Consultant who's helped over 250 companies achieve an average 350% sales growth and 10x audience expansion. Justin is the head of Aryo Consulting Group. Both the host and guest are among UpWork's Top 1% of more than 17,000,000 freelancers, so the conversation gets interesting!

We dive deep into:

✴️Why your Google and Meta ads aren't working

✴️How to run smarter, low-cost TikTok Shop campaigns

✴️The truth about LinkedIn ad funnels

✴️How to get more Google reviews (even in “boring” industries)

✴️Why most lead generation tactics fail and what actually works Justin unpacks myths, shares insider strategies, and outlines a flywheel approach that helps small businesses outpace the competition in today's oversaturated, AI-noisy market.

⏱️ Timestamps (Valuable Nuggets for Entrepreneurs)

[06:27] – Why Google and Meta ads are 4x more expensive and what to do instead Justin explains how ad costs have skyrocketed and why small businesses need to rethink their marketing budgets.

[11:12] – The secret edge in 2025: Combine digital strategy with physical space Learn how businesses in "unsexy" industries are dominating with smart SEO and CRO tactics.

[16:02] – Why A/B testing is dead and how A to Z testing wins on TikTok Shop Justin shares a low-cost, influencer-driven strategy that outperforms traditional ad campaigns.

[20:22] – Newsletter marketing that works: The “flywheel” funnel that fuels 20% conversion rates Ditch the book flogging—this circular approach builds trust, authority, and recurring revenue.

[25:40] – The #1 hack to get more Google Reviews without being pushy From tipping staff to donating to charities, Justin shares genius ways to ethically increase 5-star reviews.

👉 follow us on YouTube @Midlifesuccess

#podcast #entrepreneur #smallbusiness #smallbizstories #marketing #leadgeneration