Justin Copeland is the Vice President of Safety at United Road Services, a leading North American provider of vehicle and heavy-haul transportation. With over two decades in the trucking industry, he began as a professional driver and advanced through operations and safety leadership roles. At United Road, he leads initiatives to improve fleet safety, regulatory compliance, and driver training. Justin also serves on the American Trucking Associations' Safety Management Council and is part of the 2025 LEAD ATA class.

Keeping drivers safe isn’t just about avoiding crashes; it’s about understanding every moving part of the system. From training to inspections to loading cargo, the margin for error is razor-thin. So how does a top transportation company ensure high performance while protecting drivers and cargo?

According to Justin Copeland, a seasoned leader in transportation safety, it starts with measuring quality — not just compliance. He highlights how tracking cargo damage rates, driver behavior, and operational consistency helps build a culture of accountability and continuous improvement. This approach doesn’t just prevent losses; it boosts trust across the board, from leadership to drivers to customers.

In this episode of Roadrageous, hosts Liam Hoch and Chad Lindholm sit down with Justin Copeland, Vice President of Safety at United Road Services, to discuss how quality metrics shape a safer, smarter fleet. They dive into the hidden risks of car hauling, the power of clear communication and ongoing training, and how data drives driver engagement. Justin also shares how a bold “stand down” policy turned compliance issues into measurable gains.