In this solo episode, Stacy reflects on what worked (and what didn’t) in her business during Q2. From finally launching her rebrand to simplifying software, reshaping her offers, and growing her niche, she shares a transparent look behind the scenes, including a few moments of self-trust and strategic pivots that paid off.

If you haven’t done a quarterly reflection yet, this might be your sign to pause and check in.

Episode Highlights:

• 00:00 – A quiet brain and a much-needed reset: Why vacation gave her the clarity she didn’t know she needed
• 01:40 – Q2 highlights and personal wins: A full rebrand, a big client project, and no more social media stress
• 04:12 – Cutting costs and simplifying systems: Why rising software costs sparked a business audit
• 06:25 – Real relationships and local connection: Making space for community over constant content
• 08:05 – Reshaping Brand Project inside Copy Classroom: Positioning her course as the foundation for stronger messaging
• 10:42 – Packaging, pricing, and messaging gaps: Exploring more accessible options for website clients
• 13:05 – Looking ahead to Q3: Focus areas, summer pacing, and redefining sustainable growth

Resources Mentioned:

• Copy Classroom Membership – for support crafting messaging that feels good and converts

About the Host:

Stacy Braga helps online business owners clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

→Work With Stacy

Connect with Stacy:

• Website: stacybragacopy.com
• Email list: Join here

Podcast Credits:

• Edited by Chelsea Koenigsknecht of KC Virtual | @kc_virtual
• Music by Teodholina via Pixabay