Host:

Stacy Braga, Copywriter + Copy Coach

About the Host:

Stacy Braga helps online business owners and small local businesses clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

Episode Description:

This solo episode is part three of our five-part series, Showing Up with Clarity. If creating consistent content feels like starting from scratch every time, you’re not alone—and you’re not doing anything wrong. In this episode, Stacy walks you through her signature messaging framework to help you write emails, posts, and podcasts that all connect to one cohesive message.

Whether you're feeling stuck in your content creation or unsure how to differentiate your brand, this framework will help you clarify your message so that every piece of content you create supports your bigger story—and makes content repurposing 10x easier.

Episode Highlights:

• 00:00 — Welcome and intro to the five-part mini-series
• 01:15 — Why "just be consistent" doesn't work without message clarity
• 03:30 — How a clear framework helps you stop starting from scratch
• 05:20 — Breaking down the PASP Framework (Problem, Assessment, Solution, Product)
• 09:55 — The difference between selling deliverables and selling transformation
• 14:40 — The final piece: You/Your Brand
• 17:45 — Using the framework for easier repurposing
• 19:15 — Wrap-up and next steps

• Copy Classroom Membership
• Free Copy Rubric Download

• Website: Stacy Braga Copy Studio
• Instagram: @stacybragacopy
• Threads: @stacybragacopy

• Edited by: Chelsea Koenigsknecht of KC Virtual — @KC_Virtual
• Music by: teodholina — Pixabay
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