If you’re over the “scale to 100K months” hype, this episode is your reality check. Stacy breaks down the real difference between growth and scale, and how your copy should shift depending on where your business actually is. You’ll learn what to focus on in each stage, how to avoid overcomplicating your systems, and why a strategically small business might be the most sustainable path forward.

Episode Highlights:

• 00:00 – Growth vs scale: What each one actually means for small businesses
• 02:45 – When scaling makes sense: Knowing when your systems are ready to replicate
• 04:15 – Strategically small: Why not every business needs to scale
• 06:00 – Simplifying your marketing: The real focus for sustainable growth
• 08:20 – Copy that fits your stage: How your messaging evolves as you grow
• 09:40 – Refine, don’t reinvent: Why sustainable success comes from iteration, not overhaul

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About the Host:

Stacy Braga helps online business owners clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

→ Work with Stacy

Connect with Stacy:

• Website: stacybragacopy.com

→ Catch the latest episodes here.

Podcast Credits:

• Edited by Chelsea Koenigsknecht of KC Virtual | @kc_virtual
• Music by Teodholina via Pixabay