Working IN vs. ON Your Business - The Intentional Owner #20
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Sam Rosati and Kaustubh Deo dive into the realities of small business ownership, exploring the tension between working in the business versus working on it. They share firsthand experiences from recent projects, unpack the challenges of scaling into larger, more complex jobs, and reflect on how owner involvement shapes day-to-day operations. The conversation offers a candid look at the trade-offs entrepreneurs face when balancing growth ambitions with operational realities.
We discuss:
Lessons from moving between residential and commercial projects
The role of owner dependency and how to assess it in acquisitions
Defining the difference between working in versus on the business
The importance of lead generation and long-term customer value
Why strong operators are often more critical than capital or deals
This episode provides practical insights for entrepreneurs navigating the complexities of ownership and growth.
Support our Sponsors:
Kalmar Group
The Kalmar Group is a recruitment firm who partners with small business owners around the nation to find Manager to VP level hires in sales, marketing, operations, and finance across multiple niche industries.
Website: https://www.thekalmargroup.com
Twitter: https://x.com/thesmbrecruiter
LinkedIn: https://www.linkedin.com/in/dylanscroggins/
Aspen HR
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Links:
Kaustubh on Substack - https://bigdealsmallbusiness.substack.com/p/read-me-first
Sam on X - https://x.com/Sam_Rosati
Follow along with the guys' fitness tracker! - https://bit.ly/3T4EpHw
Topics:
(00:00:00) - Intro (00:01:05) - Challenges of large-scale projects (00:01:59) - Daily operations and coordination (00:07:29) - Commercial vs. residential jobs (00:17:56) - Working on vs. in the business (00:27:23) - Evaluating business relationships (00:29:03) - Understanding owner dependence (00:31:54) - Case study: Seller separation (00:33:15) - Challenges of owner dependence (00:33:55) - The role of technical expertise (00:38:16) - Managing customer complaints (00:40:41) - Lead generation strategies (00:52:23) - Reflections on search partnerships (00:56:20) - Conclusion and final thoughts
22 episodes