In this episode, Matt Tritt, Founder and President of Greenlight Consulting & Management, shares his journey from burnout to building a purpose-driven owner’s rep firm in the high-stakes world of NYC real estate. He talks with Rob about shifting from winging it to leading with intention, the role of core values in hiring and client outcomes, and how connection drives both culture and performance.

About Matt Tritt

Matthew Tritt is the Founder and President of Greenlight Consulting & Management, a boutique Owner’s Representation firm specializing in mid-market ground-up development and adaptive reuse projects in the New York City area. With over 20 years of experience in real estate development and construction, Matt helps developers navigate complex projects while building long-term partnerships rooted in integrity and results. He leads with values like collaboration, transparency, and tailored solutions to drive outcomes that last.

Episode Highlight

“When I started leading with my heart first, everything changed — the energy, the clarity, the buy-in.” — Matthew Tritt

Actionable Insights

• Burnout can be a signal to re-center on purpose: Matt’s decision to close his construction company led to years of reflection and a new business built on clarity and values. [05:33]
• Hiring based on values creates long-term alignment: Every Greenlight candidate completes a values-based questionnaire and assessment before joining. [15:25]
• Core values aren’t fluff, they impact outcomes: “If you care, you listen,” Matt says, and that connection makes high-stakes development more sustainable. [16:00]
• Remote culture requires overcommunication: Weekly updates in Slack and field visits help connect on-site and remote team members. [24:40]

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More About Matt Tritt

Check out Greenlight Consulting & Management. Connect with Matt on LinkedIn.

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