In this episode of Enablement Uncanned we are joined by Viktorija Hartwell, Professional Enablement Consultant, to break down what enablement truly means in today’s fast-paced business environment.

Jack and Viktorija discuss how enablement has evolved from simple training and onboarding to a strategic function that drives measurable outcomes across organizations of all sizes. The two define a clear definition of enablement, exploring its core purpose: empowering teams with the knowledge, tools, and processes they need to succeed and adapt in an ever-changing landscape.

Looking ahead to 2025, the conversation highlights the expanding role of enablement professionals as they become key partners in business growth and transformation Whether you’re building an enablement function from scratch or optimizing an existing program, this episode has you covered with actionable insights.

And of course, the two discuss their "uncanned" takes on enablement, like "do you need sales experience to be a good enabler?".