This week on the Wealthing Podcast, Alicia Castillo Holley, PhD, MBA, MSci, sits down with Nigist Goytom, founder of Ha:Hu::, a pioneering company transforming the way cultural and linguistic knowledge is preserved and shared.

Nigist traces her remarkable journey from to social entrepreneurship—beginning with her mission to create Amharic learning materials for her son and evolving into a scalable platform that empowers communities to document, celebrate, and exchange cultural data.

Together, she and Alicia delve into the enduring value of stories and proverbs as vessels of wisdom, the fusion of language and AI in cultural preservation, and the exciting potential of gamification to make education both meaningful and engaging.

Blending heritage with innovation, this episode is a powerful exploration of how technology can help safeguard identity, nurture connection, and inspire a new generation of culturally conscious entrepreneurs.

About Nigist: Nigist was born and raised in Ethiopia. She gaduated in Architecture from Addis Abeba University (EIABC), and completed her Masters in Architecture Art and City in Rome Italy (Roma Tre). She tarted to practice architecture in Zürich and eventually switched to the Edtech startup world through Ha Hu. She is a wife and mother to three fantastic kids. She enjoys and appreciates all sorts of art and expressions very much.

About Ha:Hu::: Ha:Hu:: is a women-led, data-focused EdTech startup tackling the loss of indigenous languages and the resulting learning poverty. Through our AI-powered digital platform, Bee Educate, we archive, digitize, and gamify underrepresented writing systems and languages — making them accessible to diaspora families, schools, and cultural institutions. Our work not only preserves linguistic heritage but also provides high-quality training data for AI companies developing models in small and niche languages.

Connect with Nigist: linkedin.com/in/nigist-goytom-4652b779/?originalSubdomain=ch

🌐 Wealthing Club: wealthing.club