This week on the Wealthing Podcast, host Alicia Castillo Holley speaks with Naava Mashiah, CEO of ME LINKS and Geneva-based impact investing specialist, about how private capital can help unlock Africa's potential. A former Israeli diplomat, Naava now works with family offices and ultra-high-net-worth individuals to channel investment into emerging markets through innovative, sustainable financial structures.

She shares how a single photograph from the refugee crisis inspired her mission to mobilize capital for social good, and how firsthand experience can reshape the way investors view opportunity.

A conversation on legacy, purpose, and the ripple effects of intentional investing—showing how small actions can build a more equitable world.

About Naava:

Naava is the CEO of ME LINKS, a financial advisory firm serving ultra-high-net-worth families and family offices. The firm specializes in designing innovative financial structures and investment models with a focus on sustainability. Currently, Naava is leading initiatives to mobilize private capital from family offices into emerging market opportunities through creative and impact-oriented financial vehicles.

She is also the founder of The GlassBox: Unlocking Capital from Family Offices, an online course that equips enterprise leaders with practical tools to engage family offices and raise capital effectively. In addition, Naava serves as Director of The Founders Kitchen, a private equity fund investing in disruptive Israeli high-tech ventures.

A former Israeli diplomat, Naava has spent over two decades fostering economic cooperation across the MENA region. She has been an active member of YPO since 2015, holding numerous leadership roles at the chapter, regional, and international levels—including Impact Officer for Europe and Financial Services Network Chair.

Naava also advises the Global Steering Group for Impact Investing (GSG) and serves on several distinguished boards and committees, including the Swiss Romande Friends of the Hebrew University of Jerusalem, the WIZO UN Member Council, and the International Advisory Board of the Jerusalem Press Club and Mishkenot Sha'ananim Cultural Center.

She is a founding member of the Israeli-Palestinian Chamber of Commerce, a member of the Israeli Forum for Impact Economy, and an expert judge for MassChallenge Switzerland. Her insights on Middle Eastern affairs have appeared in Status Magazine, Common Ground News, Khaleej Times, and Daily News Egypt, and her firm ME LINKS has been featured in Globes.

Connect with Naava: Naava Mashiah LinkedIn

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