Welcome to part one of my five-part series based on my Amazon bestselling book Legendary Business: From Rats to Riche$. In this episode, I introduce you to Maya, the first rat you'll meet in the book, and possibly the most relatable one for many entrepreneurs.

Maya is the short-sighted rat. She’s all passion, no profit. She bakes majestic, intricate cakes because that’s what lights her up, but her customers? They keep coming back for her pies. The ones she finds boring, simple, and easy. The ones she doesn’t want to spend time making.

Sound familiar?

We unpack how Maya’s mistake, focusing only on her passion, mirrors a trap so many business owners fall into. And I’ll be honest, I’ve been Maya too. I share the story of a past business my husband and I ran, and how a similar oversight almost cost us our growth. I also share why understanding your profit margins and doing the “unsexy” parts of business is what ultimately frees you up to pursue your passion in a sustainable way.

If you've ever felt frustrated that your most inspired work isn’t selling, or if you've ever ignored the “boring” offers that quietly bring in consistent revenue, this episode is for you.

Key Takeaways:

• Maya the Rat: Represents the common business mistake of prioritizing passion over profitability.
• But You Love It: Doesn’t mean it’s what your audience wants or will pay for.
• Highest Revenue: Often comes from what’s simple, scalable, and in demand.
• Don’t Shun Them: Small jobs (like pies!) lead to big opportunities (like custom cakes).
• Profit Margins: matter more than price tags so don’t trade all your time for very little return.
• Business Structure: Avoiding admin tasks can block growth, even if They aren’t fun.
• Motivation matters: Use rewards or accountability to get through the tough stuff.
• Automating or delegating: Replicates yourself, multiplies your capacity, and expands your growth.

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

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