In Part 3 of our Legendary Business, Legendary Business: From Rats to Riche$ series , we meet Darnell, the invisible rat. Darnell has built the world’s best mousetrap, the Ultimate 1000, but there’s just one problem: no one knows it exists. His story is the perfect metaphor for so many business owners who are incredible at what they do, yet remain the “best kept secret” in their industry.

Drawing from the Pied Piper-inspired framework in my Amazon bestselling book, we’ll break down why visibility is essential, how to spot the ways you’re hiding from your market, and practical strategies to get in front of the people who need you.

We’ll explore advertising, marketing, networking, websites, press releases, social media, and more all through the lens of making your business easy to find, understand, and not too difficult to buy from.

If you’ve ever felt like your amazing work goes unnoticed, this episode will give you the clarity and tools to kick Darnell Rat out of your business for good.

Key Takeaways:

• Being the Best: Having the best product or service doesn’t matter if no one knows it exists.
• Visibility: This is a skill and learned strategy, not just a lucky break.
• Common Visibility Blockers: Includes fear of selling, not wanting to brag, or waiting for people to ask.
• Advertising: This can be a powerful tool, but it’s just one of many ways to get you and your service or product seen.
• Marketing: In today’s world marketing offers low-cost or free visibility opportunities, especially online.
• Networking: Helps to build a community that both refers to and supports your business.
• Website: Your website must make it crystal clear how to work with you.
• Press & Media: Press releases and traditional media still have value when used strategically.
• Social Media: This online space offers multiple formats to showcase your solutions to potential clients.
• Get The Message Out: You don’t have to be the face of your business but someone does.

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

https://www.instagram.com/sharon_galluzzo/

https://www.linkedin.com/in/sharongalluzzo/

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