What separates thriving businesses from those that fail? In this episode of The Overlap Podcast, hosts Sid Sexton and Keith Glines unpack five critical mistakes that can derail your business and share actionable insights to avoid them. Drawing from their own experiences in entrepreneurship and lessons from jujitsu, they explore how to stay competitive, embrace criticism, and prioritize profit. Whether you're a seasoned business owner or just starting out, this episode offers practical strategies to fuel growth across work, leadership, and life. What You Will Learn

• How to identify and reach your target market effectively
• Why throwing money at problems can backfire
• The importance of profit as the lifeblood of your business
• How to handle criticism without letting ego get in the way
• Why ignoring your competition could cost you everything

Key Topics Discussed

• The hidden dangers of not knowing your market and how to fix it
• Why money doesn't solve all problems and what to do instead
• The surprising link between jujitsu and learning from business mistakes
• How arrogance can blind you to competition and criticism
• Real-world examples of businesses that failed by ignoring key principles

Show Resources and Links

• The E-Myth Revisited by Michael Gerber: Referenced in the episode for its insights on why entrepreneurs struggle with business systems. Available at major bookstores.
• Simple Numbers, Straight Talk, Big Profits by Greg Crabtree: Recommended for understanding the importance of profit and tax strategy. Available at major bookstores.
• Roadmap for Growth: Online course by Chris Francis and Rick Miller for scaling small service businesses. Learn more at treebusiness.com.
• The Overlap Podcast Sponsors: Visit overlaplife.com/sponsors for more information on our partners.

Sponsor Spotlight

• Barranco & Associates: Johnny Barranco and his team provide holistic financial consulting and tax preparation to align your business with long-term goals. barrancoandassociates.com
• Content Fresh: Transform your social media presence with Content Fresh, the team behind The Overlap Podcast’s 2235% growth across platforms. contentfresh.com
• C2 Wealth Strategies: Wes Cody and his team at C2 Wealth Strategies offer personalized financial planning to help you achieve wealth and freedom. c2wealth.com

Quotes

• "Mistakes are actually where you learn. The people that can fearlessly move forward, make a decision, see what works, what doesn’t, and then move forward again faster—those are the people that win." – Sid Sexton
• "Numbers are the language of business. The only reason a business goes out of business is they run out of cash." – Keith Glines
• "If you are not the problem, you don’t have any answers. You can only control yourself." – Sid Sexton

Mistakes are inevitable, but they don’t have to define your business. By knowing your market, prioritizing profit, embracing criticism, and keeping an eye on the competition, you can turn setbacks into stepping stones. Tune in to The Overlap Podcast next week for more actionable insights to grow your business, leadership, and life. Share this episode with a fellow entrepreneur and leave a review to help us reach more listeners.