In this episode, I’m talking about the number one thing you need to remember when it comes to selling - and no, it’s not about being pushy or salesy. It’s about convenience.

I break down why people happily pay more for convenience and how you can apply that mindset to your own offers, pricing, and customer experience. From airport transfers to Uber Eats to at-home manicures, I share real-life examples that will change how you think about value, positioning, and sales psychology.

You’ll also hear insights from my recent in-person marketing day, where I saw firsthand how energy and connection can elevate business success.

Whether you’re a photographer, coach, or service-based business owner, this episode will help you stop overcomplicating sales, understand what clients truly value, and feel more confident charging what your work is worth.

Here are the highlights:

The power of being in a room with like-minded business owners (01:00)

Why selling still feels uncomfortable for so many entrepreneurs (04:30)

The real meaning of “getting paid is an exchange of value” (06:10)

How convenience drives almost every buying decision (08:30)

Real-life lessons from Uber, Deliveroo, and airport transfers (10:00)

The tampon story that perfectly sums up why people pay more (19:50)

Positioning, pricing, and the psychology behind value (23:00)

The Get Paid Pricing Bootcamp details and invitation (28:15)

RESOURCES & LINKS:

• Rich Course Creator - Your Roadmap to creating, launching & selling a profitable Course.
• Xero - Sign up through my partner link for an exclusive Xero offer.
• Kajabi - Get an extra Bonus 30-minute 1-to-1 Strategy Session through my partner link.
• Manychat - Get 50% off for your first 2 months of Manychat Pro
• Amazon links for tried, tested and loved (by me!) equipment, books and business essentials.

• Business Instagram @iamnataliewebster
• Photography Instagram @nataliejweddings

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