I loved this conversation with Melissa Love, the Co-founder of StyleCloud, a website template system for creative business owners, because we got real about what actually makes a website work for your business.

We covered everything from sales pages that connect emotionally, to building SEO through smart blog content, to the one small tweak that instantly makes you look more professional.

Melissa shared her favourite ways to start small, test ideas without overwhelm, and keep your personality front and centre.

Whether you’re launching a new site or just want yours to actually sell for you, this episode is full of practical tips you can use right away.

Here are the highlights:

Making course websites simple (without tech overwhelm) (5:05)

The sales page shift that turns browsers into buyers (9:00)

Why your personality is your website’s secret weapon (13:30)

The biggest mistake business owners make online (16:11)

Getting found on Google when your site is brand new (22:42)

Yes, blogging in 2025 still works (24:36)

The instant polish factor: a style audit (30:36)

Connect with Melissa:

See StyleCloud Website Themes & Layouts and find all of the resources Melissa mentions at StyleCloud Free Resources

And join 'Create An Education Website' masterclass on Wednesday 20 August here: Attend the Masterclass

CONNECT WITH NATALIE:

• Follow on Instagram @iamnataliewebster

• Rich Course Creator - Your 6-step Roadmap to creating, launching & selling a profitable course.
• Xero - Sign up through my partner link for an exclusive Xero offer.
• Kajabi - Get an extra Bonus 30-minute 1-to-1 Strategy Session through my partner link.
• Manychat - Get 50% off for your first 2 months of Manychat Pro
• Starling bank - Open an account using this referral link, we both get a free 2-person day pass for the National Trust.
• Amazon links for tried, tested and loved (by me!) equipment, books and business essentials.

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