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Episode 20 | In this episode of the Meat Success podcast, Katie Olthoff, co-founder of Chop Local and Chop Local University, is joined by Kelly Stanze as they focus on Search Engine Optimization (SEO) and its importance for farmers and butcher shops setting up their own websites. Kelly is an SEO expert with nearly 15 years of experience, particularly in the agriculture and food industries. They discuss the basics of SEO, the importance of using customer-friendly language, and the role of AI in search engines. Kelly emphasizes the need for local listing management, effective use of images, and the benefits of various website platforms like WordPress, Squarespace, and Wix. They also touch on advanced topics like URL optimization and the significance of making websites accessible to visually impaired users. The episode is packed with actionable tips tailored to help rural and small-scale businesses enhance their online visibility.

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