Feeling invisible on LinkedIn? You're not alone—and in a noisy digital world, the scroll is real, and attention is rare. But there's a smarter way to get seen, trusted, and chosen.

In this episode, JR Lay sits down with Joshua B. Lee, founder of Standout Authority, to explore why human connection—not hacks—are the key to building authority and creating real growth in the age of AI. Josh shares his raw entrepreneurial journey, from losing millions and rebuilding his life to redefining success through authentic relationships and connection.

You’ll learn how to humanize your LinkedIn presence with “authentic intelligence,” why AI tools alone won’t drive results, and how your past pain could be the platform that helps others level up. Josh also breaks down how to turn content into conversations, conversations into community, and community into clients—all without selling. If you’re ready to stop chasing and start attracting, this episode is your catalyst.