In this episode of the Level Up Business Podcast, JR Lay sits down with Jonathan Cotten, entrepreneur, marathoner, and author of The Business of Character. From dropping out of high school to building a mission-driven company that now spans 40+ locations, Jonathan’s journey is a testament to what happens when you lead with integrity and live by faith. JR and Jonathan go deep on integrating faith and business, cultivating integrity as a cultural standard, and how to build a legacy that echoes far beyond profits. You’ll also hear how character-first leadership is shaping the future of college athletes, entrepreneurs, and families alike. If you’ve been questioning what really matters in the long game of business and life, this conversation will meet you exactly where you are — and help you become who you’re called to be.