In a world dominated by digital impressions, most B2B entrepreneurs are unknowingly sabotaging their personal brands with inauthentic, AI-generated content....and headshots!

And here’s the danger—people can feel it. Whether consciously or not, your prospects, clients, and peers pick up on subtle facial cues and expressions that signal confidence, trust, and likability.

In this candid and entertaining episode, JR Lay catches up with Chris Gillett, a Headshot Specialist and Expression Coach (and former attorney!) at LikeTheRazor.com, to unpack the power of authentic visual communication. Discover why facial expression—not filters or fancy cameras—is the secret weapon to projecting confidence, trust, and charisma in a world that’s craving more authentic intelligence.

Chris shares how a single headshot changed the way he saw himself—and how he’s now helping entrepreneurs, leaders, and professionals do the same. If you want to look like someone others want to do business with, this episode will help you see yourself differently and show up with more confidence than ever before.